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Can You Tell Which Adweek Headlines Were Written by AI?

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Those concerns spurred research group OpenAI to initially dumb down the public release of one of these models, the text generator GPT-2, when it was unveiled in February. But the creators recently reconsidered and published the full version, satisfied that there was "no strong evidence" of its misuse in the intervening months. With that in mind, we took a look at how these models fare at performing our own jobs here at Adweek--or at least passably imitating our work. We used an online fake news tool called Grover created by the University of Washington's Allen Institute for Artificial Intelligence. It's built on the same framework as GPT-2, but with the added ability to match output to the style of a particular website within the millions on which it was trained--in this case, adweek.com.